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Swellengram – how you can be part of it

Swellengram Media House (Pty) Ltd is a unique multi media marketing, information  and communications and networking provider.

1. THE DAILY SWELLENGRAM

This is the online newsletter which goes to over 2000 voluntary subscribers by email which is replicated on two Facebook pages and social media with a combined following of 10,000 EVERY WEEKDAY. Advertising in this newsletter includes links to drive readers to your own platforms, either Website or Facebook.

CONTACT: Any inquiries about the Daily Gram should go to swellengram@gmail.com or Whatsapp message (don’t call) 0725667093

TO subscribe to the daily Swellengram simply scroll down on any page on this site and put your email in the subscribe box at the bottom

Past Grams can be viewed HERE

PLACEMENT ON THE DAILY ONLINE EMAIL SWELLENGRAM

TERMS AND CONDITIONS

Advertisements placed in the daily on-line Swellengram are FREE for individuals, charities and fundraising events,

Links through to your swellendam.com listing, your Facebook page or both.

Swellengram does not take commission on sales or referrals.

Swellengram takes no responsibility for the veracity of information, or quality of service provided, and also reserves the right of refusal for businesses who do not meet the expected ethical standards, or unaccredited financial practices eg lottery, pyramid sales or Bitcoin.

(e.g no posts displaying racial, cultural, gender, age, religious or political bias)

FREQUENCY: Monday to Friday at approx. noon

REACH: Voluntary subscribers  2,500 receive the daily email Gram + 2 Facebook pages (Swellendam and Swellengram and Instagram so, currently a targeted readership of over 10,000

GEOGRAPHICAL:  The majority of readers are based in the Greater Swellendam Municipal area – but there are subscribers and advertisers in Worcester, Robertson, McGregor, Somerset West, Cape Town etc .  It has international readers, and is frequently recommended to tourists as a way of seeking local information.

ADVERTISING COSTS:

  • 1 x once off ad in online Gram ZAR 90.00
  • Priority Placements ZAR R110
  • 5 pre-booked Grams  ZAR 400
  • Annual payment for a weekly Gram – scheduled payments of R500 a month ZAR 500
  • Calendar of Events Sponsorship ZAR Special introductory offer: R30.00 a placement

CALENDAR SPONSORSHIP

  • Businesses may opt to have their logo on the Calendar of Events, which is updated and published 4 x week, for one week at a time.
  • The calendar will be designed using the brand colours of the business.
  • It will link though to either the Facebook or the Website of the Business or Event being advertised
  • Any event connected with the sponsor will be highlighted.
  • Sponsorship of the calendar is allowed up to a maximum of 2 consecutive weeks
  • Cost is R30 per placement

 GRAM BUNDLES: – up to 50% saving!

  • These are prepaid.
  • Grams can be placed on any day of your choice
  • They can be the same or different each time.
  • You can provide your own design or The Gram will design one for you (no extra cost)
  • You are welcome to share your bundle with another business as long as both parties email with the agreement

(SILVER BUNDLE) 10 x Grams @ R70 = R700

(GOLD BUNDLE) 20 x Grams @ R60 = R1,200

(PLATINUM BUNDLE) 50 x Grams @ R50 = R2,500

NEW! BLOG POSTS and EDITORIALS

If businesses have blogs or posts which are too long for the Daily Gram, they may submit the post and it will be given a space on the Swellendam.com website, and will link from there to the businesses own platforms. Subscribers to the Gram will see a teaser image and a CLICK HERE / READ MORE HERE button

R200.00 a placement, articles / editorials and images  supplied by the Business, as well as all potential links.

R500.00 if the content is to be created by the Swellengram team

SuperGram Sponsor

A Supergram Sponsor becomes a high profile advertiser.  Their Supergram is designed specifically to reflect their brand, using the colours, fonts and logos associated.  They may have up to 8 images, and as many links to their own website.

  • Sponsored ‘SuperGram’ x 1 ZAR 250.00
  • Sponsored Gram x 5 ZAR 1000.00 (Branding/web-links /full marketing report)
  • Social Media online Supergram sponsors ZAR 0.00
  • Facebook promotions on line Supergram sponsors ZAR 0.00

If you would like more details about the services and rates that Swellengram offers, please contact info@swellengram.co.za

2. THE TRAVELGRAM MAGAZINE

The very popular Swellengram Magazine is going through a total revamp and upgrade and a new name – and will be found gracing coffee tables and featuring at reception desks in offices, guesthouses, and tourism hotspots from Cape Town to Joburg.

Find out more HERE

If you would like a reminder of our previous publication, please click here to see a digital version.

·         Target Market  Our focus is geared towards domestic tourism and local residents – so we feature day trips, a local business guide, restaurants, events and activities – its a hybrid between tourism and business promotion.

·         Frequency: We will be producing the magazine quarterl

·         Size: Although we will retain the classy, glossy style of before, the size will be A5 instead of A4 to accommodate the requirements of display space and to create a handy pocket guide.

·         Style:  The style is that of a Lifestyle magazine and is modern and clean in design.  

·         Advertorial / Article: Any ad of a half page or more may be in the style of an advertorial or article – we create content for this on request.

·         Distribution: The initial print run of 7 500 hard copies was distributed by local retailers, farm stalls and service stations and visitor hot-spots along the N2, R60 and R62 Roads from Cape Town to George.  Accommodation providers and local restaurants were supplied with copies for their guests. GoSeeDo acted as our distributor in Cape Town, Joburg, Durban and PE Several travel agents and writers have taken copies for distribution. They were supplied for goodie bags at events attended by visitors

·         Digital add-ons: Clients signing up for full page ads and double page spreads will also receive 6 months’ marketing on the TRAVELGRAM website as well as weekly social media posts. The magazine will also be published digitally, and the link will be shared extensively on social media and tourism sites.

·        Edition 2  Magazine retail:  There will be a recommended price plus bar code so distributors have an option to sell the magazine, thus advertisers can claw back some of their investment.  This also enables us to increase our distribution base to include supermarkets, service stations etc.    

So – if you are interested in investing in this venture please go to this link: https://travelgram.co.za/advertise-with-us/ and reserve your space or call Scotty on 072 147 6107 to talk through your options

3. PARTNERSHIPS

Swellengram’s sister site

HOW IT WORKS

  • Register on the site as an employer or a prospective candidate.
  • Place information on the site regarding job details (or your CV if you are a candidate)
  • Optional: Send swellengram@gmail.com to say you have registered on the site and … an interactive *advert will be placed on the daily Swellengram which will drive people to the job details. *This service cost R25.00 a placement
  • (It can be your own design or a design by Swellengram at no extra charge)

A collaboration with other local news and marketing platforms in Swellendam and surrounds

Subscribe to the Daily Gram (its free) and have access to the following platforms

 The most popular and successful local tourism website/ blog.
The longest running news publication Swellendam – with plenty of Afrikaans content, school news and sports results.
For the Barrydale subscribers and for the Swellendammers who like to know what the neighbours are up to!
Join Cathy and Fleur van Eeden, as they explore Swellendam and surrounds. taking incredible photographs as they go.

4. BUSINESS LISTINGS ON THE SWELLENDAM DIRECTORY

THESE ARE ON HOLD AT THE MOMENT

For any technical difficulties please email graham@swellengram.co.za

CONTACT: Any inquiries about the Swellendam Directory should go to graham@swellengram.co.za or Whatsapp / Call 076 759 5154

  1. SIMPLY REGISTER ON THE WEBSITE
  2. CLICK ‘ADD LISTING’
  3. CLICK THE PACKAGE FOR R99 monthly / or your preferred package
  4. COMPLETE YOUR DETAILS
  5. SUBMIT LISTING

Up to 10 images, logo, business card, contact details, menus, details of stock

OR email admin@swellengram.co.za for details of a managed listing

A business listing on the website Swellendam.com is a VERY effective, easy and economical way of making sure that your business or service is “seen” by your target market

https://youtu.be/K_yrxfN-MSw

OTHER SERVICES OFFERED BY SWELLENGRAM

Swellengram Media House offers a range of Business services at unbeatable rates

• Website development

• Design work: Logos / Flyers / Posters / Booklets and Brochures

• Video promos

• Social Media ManagementWeb

• Gram Bundles

Personalised Newsletter

Do you have a customer database to whom you would like to reach out on a regular basis? BUT YOU HAVE NO TIME!
To update them on your latest

  • news
  • improvements /upgrades
  • promotions
  • specials
  • menus
  • rates
  • staff
  • sales
  • vacancies
  • stories
  • and more

Let Swellengram do it for you …

Your own Business Newsletter – branded with your colours, logo, contact details.

It’s easy: you send notes and images, and Swellengram creates a professional design for you (to approve).  Once agreed, the newsletter will be sent out on a regular basis at your convenience.

The cost? A mere R100 once off for the set up / design. Then subsequently only R450 per send out.

Your database is kept strictly confidential. (if it exceeds 3,000, there is an additional set up cost of R100) It is curated on your behalf, removing redundant and duplicate addresses, and unsubscribing on your behalf.  Your target market is carefully considered.

The link to your newsletter is also placed on the daily Swellengram, thus increasing your potential customer base by at least 2,000.

NOTE: This service is offered in English ONLY

MORE ABOUT SWELLENGRAM ……..

  • Its mission is to become a strong community ‘binder’, to foster a spirit of pride and optimism in the enterprises in the local area, and to keep residents fully informed of opportunities, emergencies, events as well as facilitating business networking
  • It is an extremely popular publication, because it is so useful.
  • Local events are published in calendar format, updated at least twice a week.  Lost cat, dogs and parrots have everyone looking out for them – lifts for people and parcels, jobs, accommodation, services and interesting items and articles which have everyone laughing or crying – all these make up the core of the Swellengram
  • It does not have a political or religious bias, but does allow some ‘soap-box’ moments when people want to bring important local matters to everyone’s attention. This is not available for niche rants or railing about the world in general.
  • Advertising is FREE for individuals, for charitable functions and fundraising events

Very economical packages are available for businesses

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